June 18th, 2012

We are constantly looking for ways to weave our initiatives into the fabric of New Rochelle. Whether it is through using established people and programs or creating new outlets that resonate, we strive to put interactive solutions into place that enable healthy community relationships.

Below are a few of our major ongoing efforts; look for new ones here or highlighted on the homepage…see how you can get involved!

Be a Parent, Not a Friend

A social marketing campaign directed at parents who harbor the mistaken belief that underage drinking is harmless.

2nd ID Campaign

In October & November, police and coalition members visited all alcohol retailers in the city and asked them to post this placard (see link below) to help prevent underage youth from purchasing alcohol with fake out of state licenses. As many merchants are unaware of what a valid out of state license looks like, the requirement of a second ID will in most cases insure the validity of the tendered license. All of the businesses visited were very cooperative and have placed this poster in the front of their stores.

Download and distribute a copy of the 2nd ID to a merchant near you: 2nd ID

Media Campaigns

Since we received a STOP Act Grant in 2008, the coalition has had the funds to foray deeper into the technological realm: we started with a website! From there, we plan on generating print ads for targeted, hot-topic prevention issues (look for them in bus kiosks and train stations), media for parent/adult, student, and merchant awareness, coalition visibility, and even some video pieces. With the help of our Media Director and a professional video crew, Public Service Announcements (PSA’s) will be shot and aired in New Rochelle, using real New Rochelle youth and community.

Family University Planning

As Family U was such a huge success last year, we are doing it again this coming April 19th. We are currently in the process of lining up speakers for the event. More to come! Check back for how to get involved!

Youth Leadership Committee

Students from New Rochelle High School, Iona Prep and Ursuline will be holding 6 events over the course of the year where students from these schools can get together, socialize and work on drug& alcohol free events for teens.

Event Calendar
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